Sprint Deliverable: A strategy brief that clearly outlines the problem you need the team to solve.
Sprint Deliverable: A pitch deck with 3 or so concepts and how each aligns to the strategy.
Rapid prototyping, collaborating with creative and technical folks, more prototyping. Sprint Deliverable: Presenting wires or prototypes to client.
Once a core concept is selected, get creatives off and running. Work with functional analysts to determine all the edge states that need to be solved for. Consult with content strategists to anticipate impact to the CMS, taxonomy, or content models. Etc.
Dot all the i's and cross all the t's as the team prepares to hand off final assets to the dev team. Get all final approvals from the client. Continue solving for edge cases. Sprint Deliverable: A walkthrough of the project, prototypes, and comps with the entire CRUX and technical teams.