Human + Work + AI.

Products and design with a POV. Tools that help people and companies navigate the most consequential career and technology shift in a generation — built on 15 years of design leadership at Meta, Mailchimp, and Kustomer.

PeopleThe meaning problem nobody's building for

BusinessWhere the tools are needed

ProcessWhat I'm building to fill the gap

Social Technology

Email Marketing

Enterprise Technology

Customer Service

Customer Experience

Meta · Mailchimp · IBM · Kustomer · Gladly

What I'm shipping now

Every company is led by sales, engineering, or design. Career Decoder uses AI to figure out which one — and what that means for your next move.

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Your process was built for a world where building was expensive.

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Your team doesn't have a collaboration problem. It has a visibility problem.

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Shipping fast but nothing compounds. The product stays still.

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Ideas

March 25, 2026

The White Belt Problem

Every experienced designer who picks up AI hits the same trap: learning powered by fear encodes fear. The skill isn’t picking up new tools — it’s recovering the beginner’s mind that made learning possible in the first place.

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Mar 2026

You’ve Never Decoded Who’s Actually Running the Show

Most people do their research before joining a company. Then they spend the first six months discovering the actual one. The Career Decoder is trying to close that gap.

Mar 2026

Show Your Cards or Shut Up About AI

Everyone has opinions about AI. Most of them are performed. I built a page that forces me to state mine publicly — and show when they change.

All ideas Latest salon: Ben Hoffman

“He didn’t just make things look better — he changed how the team thought about the problem.”

David Drucker

Founding Engineer, Kustomer

The tools are early. The thinking isn't.

Building AI tools for the human side of work — looking for partners, collaborators, and organizations that take this problem seriously.

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